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Four disciplines
unified
Strategy, research, operations, and finance — one team, one methodology, one accountability for outcomes.
Our Team · Meet the practice
Four disciplines. One methodology.
ASQ is led by six practitioners who have lived inside the systems we now redesign. Not consultants who studied them from the outside — operators, researchers, and strategists who built, ran, and rebuilt them in the work.
6
Practitioners
2
Doctorates
1
CPA
1
Design Thinking
1
Ops Transform
1
AI & Automation
Four disciplines
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Practice-first,
not theory
Every framework field-tested before it becomes practice — and revised by what we learn in the work, not in the deck.
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Doctoral rigor +
operational reality
Two doctorates and a CPA at the table — combined with thirty-plus years inside organizations that actually had to deliver.
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Global delivery,
in-house mindset
A worldwide bench that operates as your dedicated extension — the right talent, at the right time, at the right cost.
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The Lineup
The practitioners behind the methodology.
Two co-founders. Two operating partners. Two engagement leads. Each brings a distinct discipline — and together they cover strategy, research, operations, finance, business development, and community engagement under one accountability.
Co-Founder
01
Omar Ferreira
Strategist · Operator Read bio
Co-Founder
02
Dr. Jessie Ferreira
Researcher · Coach Read bio
Business Dev
03
Jackie Vargas
Outreach · Partnerships Read bio
Operations
04
Michael A Sancho
Operations Transformation Read bio
COO
05
Mack Malhotra
Operator · Innovator Read bio
CFO
06
Dr. Geeta Kapur Malhotra
Finance · Governance Read bio
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Co-Founder
Omar Ferreira. Strategist · Operator.
The strategist who has lived inside the systems most consultants only study from the outside — and the operator who turns lived experience into methodology.
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Inside the structures most leaders study from the outside.
"Not here to inspire you. Here to name the pattern with enough precision that you can act.
Omar is a leadership guide, speaker, and co-founder of ASQ Empowerment Services. With over fifteen years in leadership development, education, and emotional intelligence training, he blends strategic inquiry with practical operational design — helping professionals navigate identity shifts, organizational transitions, and the deeper questions of purpose and presence at the helm.
His background in trauma-informed leadership, organizational culture, and applied philosophy equips him to guide others with both clarity and compassion. Omar's teachings are grounded in lived experience — field-tested inside the structures, not theorized from outside them.
Specialty
- Operations
- Strategy
- Leadership Development
- Trauma-informed Leadership
- Organizational Culture
- Emotional Intelligence
02
Co-Founder · Ph.D
Dr. Jessie Ferreira. Researcher · Coach.
The researcher who brings doctoral rigor to leadership — and the coach who creates the psychological safety required for honest examination of what isn't working.
"True leadership is an inner journey — one that calls us to shed outdated identities and rise into our wholeness.
Dr. Jessie is a transformational leadership guide and co-founder of ASQ Empowerment. With over two decades in higher education, nonprofit leadership, and strategic consulting, she helps purpose-driven leaders and organizations navigate critical thresholds of change with clarity, courage, and coherence.
A Doctor of Strategic Leadership, Jessie brings a rare balance of structural rigor and relational depth to her work. She equips leaders to align people, purpose, and performance — blending systems thinking with self-inquiry to guide organizations through the fires of transition into expanded impact.
Specialty
- Strategic Leadership
- Doctoral Research
- Executive Coaching
- Higher Education
- Culture Transformation
- Mindset Training
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The evidence-based architecture behind every diagnosis.
03
Business Development · MSW
Jackie Vargas. Outreach · Partnerships.
Two decades in social work, case management, and community building — translated into the relational infrastructure that makes organizational change actually take root.
— 03
The relational work that makes change actually land.
"Programs don't change people. Relationships do. The work is in building the trust that lets real conversations happen.
Jacquelyn began her social work career in 2005 after earning her Bachelor's degree from Long Island University. She later obtained her Master's degree in Social Work from Stony Brook University in 2007. Throughout her career, Jacquelyn has primarily worked with adult populations across a variety of settings and roles.
She brings extensive experience in case management, counseling, community engagement, and outreach. Passionate about fostering meaningful relationships and driving impactful change, Jacquelyn is dedicated to strengthening communities through collaboration and service. In her spare time, she enjoys spending time with her family.
Specialty
- Business Development
- Case Management
- Counseling
- Community Engagement
- Outreach & Partnerships
- Relationship Building
- Adult Programs
- Social Work
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Operations Transformation · 40+ Years
Michael A Sancho. Operations Transformation.
Four decades of designing, funding, and operating mission-driven programs — translated into operations transformation for organizations that need their delivery model to actually hold.
"Working with young people taught me what works: the system either lifts them, or it doesn't. There is no neutral ground.
Michael has dedicated more than 40 years to empowering youth and strengthening nonprofit organizations through leadership, innovation, and mentorship. From providing free tennis lessons with Arthur Ashe's Safe Passage Foundation to leading multiple Boys & Girls Clubs organizations, he has consistently created impactful programs in technology, education, leadership, and the arts.
Michael has successfully increased youth participation, secured major funding, and developed award-winning initiatives that transformed communities across New Jersey and Florida. In 2019, he founded Excellence in Action Consulting Services with a mission to strengthen nonprofit organizations and youth development programs while continuing his lifelong commitment to creating opportunities for young people.
Specialty
- Operations Transformation
- Program Design & Delivery
- Organizational Leadership
- Funding & Resource Strategy
- Board & Governance
- Nonprofit Operating Models
- Strategic Initiatives
- Mentorship & Capacity Building
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Forty years of programs that actually shifted outcomes.
Highlights & Impact
-
40+
Years of Youth & Nonprofit Leadership Boys & Girls Clubs · Arthur Ashe's Safe Passage Foundation
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2019
Founded Excellence in Action Consulting Strengthening nonprofits & youth development
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NJ/FL
Multi-State Program Impact Award-winning initiatives across communities
-
+
Technology · Education · Leadership · Arts Cross-domain program design & funding
05
COO · Chief Operating Officer
Mack Malhotra. Operator · Innovator.
The business strategist and digital transformation expert who builds scalable systems — reducing dependency on individuals and engineering long-term, sustainable growth.
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Systems that don't depend on heroes to keep running.
Education & Training
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01
Master's · Digital Operations Planning & Execution Excellence
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02
Finance Graduate Business & financial strategy foundation
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03
Lean Six Sigma Process improvement & quality management
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04
Design Thinking & AI Process Intelligence Innovation methodologies + digital transformation
"True success comes from clarity, consistency, and well-designed processes. Build the system right, and the rest follows.
Mack is a results-driven business strategist and digital transformation expert, known for helping organizations scale through structured processes, innovative thinking, and the smart use of emerging technologies like AI. With a strong foundation in operations, marketing strategy, and content ecosystems, he specializes in building scalable systems that reduce dependency on individuals and create long-term, sustainable growth.
His approach combines data-driven decision-making with creative execution — bridging the gap between strategy and real-world results. Mack has worked closely with entrepreneurs, creators, and growing businesses to streamline operations, enhance digital presence, and unlock new revenue opportunities — from end-to-end marketing frameworks to YouTube growth strategies built to be efficient, repeatable, and impactful.
Specialty
- Strategic Design Thinking
- Innovation Leadership
- AI-Led Digital Transformation
- Intelligent Process Integration
- Operational Excellence
- Scalable Process Optimization
- Global Business Process Outsourcing
- Managed Services
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CFO · Ph.D · CPA · MBA
Dr. Geeta Kapur Malhotra. Finance · Governance.
A finance and operations leader with doctoral depth in digital finance — building scalable, process-driven frameworks that enhance transparency, governance, and sustainable growth.
"Build systems that aren't dependent on individuals — but on strong processes — and the organization scales with confidence.
Dr. Geeta is a highly accomplished finance and operations professional with deep expertise in digital finance, accounting, and business process transformation. She holds a PhD in Digital Finance, is a Certified Public Accountant (CPA), and an MBA in Finance — combining strong academic credentials with practical, real-world execution.
With a results-driven approach, Geeta has extensive experience in building and optimizing financial systems, streamlining business operations, and driving organizational efficiency. She specializes in designing scalable, process-driven frameworks that enhance transparency, improve governance, and support sustainable growth — partnering with clients and teams to deliver measurable outcomes.
Specialty
- Digital Finance Transformation
- Financial Systems Optimization
- Accounting & Compliance
- Governance Frameworks
- Business Process Transformation
- Operational Efficiency
- Scalable Financial Design
- Financial Planning & Reporting
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Doctoral finance depth made operationally real.
Credentials & Training
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PhD
Digital Finance Doctoral research in finance transformation
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CPA
Certified Public Accountant US accounting standards & compliance
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MBA
MBA · Finance Strategic financial management
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+
Digital Finance Systems & Automation Operational excellence · Compliance · Risk management
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How We Work Together
Six disciplines. One conversation.
Most consulting fragments. Strategy lives in one deck, operations in another, finance somewhere else. ASQ doesn't. You meet one team — and all six disciplines sit in the same room from day one, accountable to the same outcome.
01
Strategy
Omar
Names the pattern producing the experience — translates the diagnostic into a structural redesign you can actually execute.
02
Research
Dr. Jessie
Brings doctoral rigor and evidence-based methodology — ensures every recommendation rests on something more durable than opinion.
03
Client Relations
Jackie
Holds the relational layer of every engagement — translating two decades of case management and outreach into the trust that lets honest conversations happen.
04
Operations Transformation
Mike
Rebuilds the operating model so delivery holds under real demand — four decades of program design translated into systems that don't depend on heroes.
05
AI & Automation
Mack
Engineers the AI, automation, and process design that take execution from manual to scalable — systems that survive day-two without burning out the team.
06
Finance & Accounting
Dr. Geeta
Engineers the financial architecture — transparency, governance, and compliance built into the operating model, not bolted on after.
When strategy, research, client relations, operations, AI, and finance all sit at the same table — recommendations stop contradicting each other. That's the team.
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Connect with the Team
Meet the team. Start the work.
The fastest way to know if ASQ is the right fit is to have one honest conversation. Thirty minutes. No agenda. No pitch.
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Your information is confidential. Zero obligation.